SIMPLE MOBILE

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June 10, 2010 Simple Mobile Makes Data Unlimited

ORANGE COUNTY, California – Today, Simple Mobile™ is once again saying "no" to compromises in the world of wireless by offering unlimited data plans to those looking for a better way. For just $60, customers can get Unlimited Talk, Text and Data, making Simple Mobile the only nationwide GSM service provider offering unlimited everything at that price point, and with no contract. This is just the latest in a series of movements Simple Mobile has made to provide the best in wireless at a tremendous price.

"We’re getting a lot of attention in the industry right now", says Simple Mobile VP, Strategic Alliances, Richard Wong. "We’re offering service on a level that today’s sophisticated wireless users demand, but at a much lower price. There are a lot of people asking how Simple Mobile has made such a major impact in the unlimited segment in such a short period of time, well here’s the answer; we get the customer, and the customer gets us. Simple."

The new monthly plans include: • $40 Unlimited Talk and Text • $50 Unlimited Talk, Text and 100MB Data • $60 Unlimited Talk, Text and Data

These new plans work in all smart phones, allowing customers to BYOP (Bring Your Own Phones) to get Unlimited everything through Simple Mobile, while holding onto the phone they love so much.

About Simple Mobile Simple Mobile™ is, well, simple. The hottest new unlimited wireless service, outstanding products and absolutely no compromises. Simple Mobile offers the nation an unheard-of SIM card program that instantly delivers affordable, unlimited access with everything wireless has to offer. Unlike other programs with corporate agendas, Simple Mobile customers are encouraged to BYOP. Customers will receive immediate access to a national network that offers Unlimited Nationwide Talk, Unlimited Global SMS and Wireless Internet Access (IM, MMS, email and social networks). For more information, please visit www.mysimplemobile.com The names of companies and products mentioned herein may be the trademarks of their respective owners. For more information, please head back to the home page to navigate our site www.mysimplemobile.com

Media Contact Info:
Richard Wong, VP Strategic Alliance
mediarelations@mysimplemobile.com

March 24, 2010 Simple Mobile LLC Announces Wholesale Relationship

Orange County, CA – March 24, 2010 – Simple Mobile today announced its Mobile Virtual Network Operator ("MVNO") relationship with T-Mobile USA, in an agreement that allows Simple Mobile access to T-Mobile USA’s robust nationwide network to provide voice, text and data service to Simple Mobile customers. Simple Mobile launched its nationwide service November 21, 2009, and offers unlimited talk and text for $40 per month, as well as two data plan options: $10 for 50 MB of data and $20 for 150 MB of data, both utilizing T-Mobile USA’s high-speed 3G data network.

"Simple Mobile has launched its service at a time when the unlimited—no contract talk, text and data segment is rapidly expanding in the U.S. market. Through our MVNO relationship, we are capturing a growing portion of this important segment and placing them on T-Mobile USA’s network as wholesale subscribers," according to Richard Wong, VP of Strategic Alliances for Simple Mobile.

In the four months since its launch, Simple Mobile has built a substantial distribution footprint in the U.S. Simple Mobile is aligned with large prepaid distributors, a business that has not been a primary focus of T-Mobile USA. Until now, this group of distributors had been primarily selling Boost Mobile, MetroPCS, Cricket and Virgin Mobile, and largely at the expense of the major carriers in terms of customer defections to these unlimited, reduced-cost service providers. Simple Mobile represents a very attractive product alternative to these distributors because of the simplicity and flexibility of a SIM-based GSM product (versus CDMA). Also, Simple Mobile encourages customers to ‘bring your own phone’ ("BYOP"), an offer that is resonating with wireless retailers and customers. Simple Mobile also states that it will be launching BlackBerry and mobile broadband service in the near future, further expanding its product breadth to reach this data-savvy segment.

Wong states, “We are extremely pleased to have a strategic partnership with T-Mobile USA. They are a customer-focused, nationwide provider of wireless services, who shares the same vision of providing a superior wireless experience. We look forward to a long-term partnership and building on this rapid momentum as we continue to expand our brand and distribution footprint in the U.S.”

About Simple Mobile Simple Mobile™ is, well, simple. The hottest new unlimited wireless service, outstanding products and absolutely no compromises. Simple Mobile offers the nation an unheard-of SIM card program that instantly delivers affordable, unlimited access with everything wireless has to offer. Unlike other programs with corporate agendas, Simple Mobile customers are encouraged to BYOP. Customers will receive immediate access to a national network that offers Unlimited Nationwide Talk, Unlimited Global SMS and Wireless Internet Access (IM, MMS, email and social networks). For more information, please head back to the home page to navigate our site www.mysimplemobile.com

The names of companies and products mentioned herein may be the trademarks of their respective owners.

February 19, 2010 Simple Mobile™ Continues to Revolutionize Wireless with the Launch of New Plans

Orange County, CA - 02/19/10 - Simple Mobile is already finding bigger, better, and faster ways to satisfy their customers in the world of wireless, without compromising a thing. Effective today, Simple Mobile is offering a new set of plans at the same low prices but with much higher value, all compatible with their recently-upgraded 3G service.

The people wanted more, and Simple Mobile responded. Get Unlimited National Talk & Text for $40, Unlimited National Talk, Text & 50MB Web for $50, or Unlimited National Talk, Text & 150MB Web for $60, all with Nationwide 3G Coverage.

"We're on a mission to simplify the world of wireless by offering consumers a full set of features at a very affordable price," says Simple Mobile VP, Strategic Alliances, Richard Wong. "These new plans are just the first of many things you'll soon be seeing us do as we continue to make compromising in the world of wireless a thing of the past."

In addition to the new plans, Simple Mobile is introducing 3G data service to give its customers exactly what they want: high speed access to data and the web, enabling them to take full advantage of smart phone capabilities. Simple Mobile is also offering Unlimited International SMS to a newly expanded list of 743 global Wireless Operators, as well as low ILD rates and International roaming rates. These are just a few more examples of Simple Mobile providing a great wireless value without compromises. With Simple Mobile, you can BYOP(Bring Your Own Phone) and enjoy an amazing wireless experience without contracts, credit checks, and hidden fees.

Thanks to better plans, a new 3G network, and a firm commitment to give customers the best in wireless at a tremendous value, it's the perfect time to go Simple.

About Simple Mobile
Simple Mobile™ is, well, simple. The hottest new unlimited wireless service, outstanding products, and absolutely no compromises. Simple Mobile offers the nation an unheard of SIM card program that instantly delivers affordable, unlimited access with everything wireless has to offer. Unlike other programs with corporate agendas, Simple Mobile customers are encouraged to B.Y.O.P. (Bring Your Own Phone). Customers will immediately get access to a national network that offers Unlimited Nationwide Talk, Unlimited Global SMS, and Wireless Internet Access (IM, MMS, Email & social networks).

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January 12, 2010 Simple Mobile Taps 3Cinteractive for SMS Connectivity & Voice-enabled Applications

New National Wireless Service Provider Leverages 3Ci’s Expansive Switchblade Platform to Power Messaging & Voice App Infrastructure

Boca Raton, FL- 01/12/10 - 3Cinteractive, an industry-leading mobile marketing and technology firm, announced today that it has been tapped by the new Wireless Service Provider, Simple Mobile to power its SMS network infrastructure and voice-enabled customer service applications. Simple Mobile is a highly regarded new brand in the unlimited wireless service market and is rapidly making its mark in this high growth segment by featuring savvy branding, a compelling talk, text and data consumer offer with a B.Y.O.P. (Bring Your Own Phone) approach to its service. As the name implies it is “SIMPLE”; the customer places a Simple Mobile SIM card into one of the 180+ approved GSM phones and obtains unlimited national voice and text and a complete spectrum of web services at extremely low prices.

3Ci’s Switchblade platform will enable Simple Mobile to use IVR and SMS to automate customer service; allowing its customers to activate new subscribers & SIM cards, obtain account balances and add new services to existing plans. Activating wireless service via SMS is cutting edge technology and will allow retailers to set up Simple Mobile service quickly and easily without having to put customers through other traditional and more chaotic methods. Simple is more than just part of the name, it's their approach to doing business."3Cinteractive is extremely focused on delivering enterprise-class solutions like this", said 3Ci COO, Mark Smith. "This is another great example of a successful integration by our Carrier Integration Team and of 3Ci’s ability to deliver our mobile platform services to the MVNO market."

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About 3Cinteractive
Based in Boca Raton, Florida, 3Cinteractive is an industry leading mobile marketing and technology firm. 3Ci provides businesses with a technology and services platform that allows them to interact with billions of mobile users around the globe. By working closely with our clients, we deploy mobile solutions that help acquire and retain customers, increase sales, and solve business challenges. The 3Ci service portfolio includes SMS, MMS, WAP, and IVR, as well as full service campaign and compliance management. 3Ci is a Mobile Marketing Association and CTIA member and is listed as one of the top Application Service Providers by the Common Short Code Administration.

For more information visit www.3cinteractive.com
Contact:
Jeff Michaud, VP Marketing & Creative
561-886-4811

December 10, 2009 DNA Named Agency of Record for Simple Mobile

Media Contact
Katie B. Wilkinson, k Public Relations
425/220-1125
katie@kpublicrelations.com

SEATTLE – DNA Seattle, an independent marketing communications firm, announced today it has been named agency of record for Simple Mobile™, a new MVNO (Mobile Virtual Network Operator) founded by executives from some of the nation’s largest wireless companies to revolutionize the unlimited prepaid wireless market.

DNA is responsible for Simple Mobile’s national advertising and integrated brand strategy as the new company sets out to change the wireless market with a SIM card program that delivers affordable, unlimited access. Simple Mobile, based in Orange County, Calif., launched November 16 in all major U.S. markets, as well as Puerto Rico and Hawaii.

The Simple Mobile account is led by DNA’s Director of Client Services, Chris Witherspoon, and Creative Director, Tom Gilmartin. Witherspoon brings a wealth of wireless branding and creative expertise from his background with T-Mobile and agencies such as Fallon, TBWA\Chiat\Day, Goodby, Silverstein & Partners and Publicis. Gilmartin has years of experience developing award-winning work for national consumer technology and wireless brands, that include Boost Mobile, Sony PlayStation and Sony VAIO at agencies including TBWA\Chiat\Day, Ground Zero, Arnold Worldwide, Ignited and Team One.

"Simple Mobile is the perfect partner for DNA. Given our experience in successfully positioning challenger brands in highly competitive categories, most notably PEMCO* in the insurance category and BECU (the nation's fourth largest credit union) in the banking category, we're confident we can do the same for Simple Mobile. Simple Mobile's promise to keep things simple means consumers will finally have wireless service the way they want it. We look forward to helping bring to life a brand, products, and services that will truly revolutionize the wireless market," said Witherspoon.

"They are one of those rare brands that truly integrated shops dream about these days. They clearly aren’t looking for a safe, traditional approach and it’s been a huge opportunity for us to break out every tool in the agency toolkit," added Gilmartin.

This national account addition is another major contribution to DNA’s significant growth. Simple Mobile joins the agency’s roster of clients at a time when it is experiencing sustained prosperity, despite the economy. The company has continued to expand physically in new office space, as well as add new creative management and team talent.

About DNA
Founded in 1998, DNA is a full-service marketing communications agency based in Seattle, WA. The agency provides services in advertising, online, design, and brand consulting. One of the fastest growing agencies on the West Coast, DNA is recognized for it's ability to transform brands -- turning basic truths into compelling and differentiating marketing solutions for a broad array of clients, including PEMCO Insurance, Avon, BECU, Concur, Executive Travel Magazine, GE Healthcare, and University of Washington. Visit DNA on the Web at http://www.dnaseattle.com.

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*Editor’s Note: To view examples of DNA Seattle’s previous creative work, please visit the agency’s portfolio at http://www.dnaseattle.com/mm2h.html.

November 16, 2009 Revolutionizing the Wireless Experience with new SIM Card Program

ORANGE COUNTY, California—Today the chaotic wireless industry just got …. Simple. Executive leaders from some of the nation’s largest wireless mega giants have come together to revolutionize the unlimited prepaid wireless market by launching the new MVNO (Mobile Virtual Network Operator), Simple Mobile™.

How will Simple Mobile change the market? Simple, by offering the nation an unheard of SIM card program that instantly delivers affordable, unlimited access with everything wireless has to offer. Unlike other programs with corporate agendas, Simple Mobile customers are encouraged to B.Y.O.P. (Bring Your Own Phone). Service is obtained by placing a Simple Mobile SIM card into over 180 approved cool GSM phones. Customers will immediately get access to a national network that offers Unlimited Nationwide Talk, Unlimited Global SMS, and Wireless Internet Access (IM, MMS, Email & social networks). OMG! This is a game changer.

Simple Mobile (http://www.mysimplemobile.com) promises an affordable way of bringing the nation a much better wireless experience. Their promise of no compromising includes no minimum term lengths in contracts, no credit checks, no hidden fees, and unlimited plans starting at $40 a month.

It’s a simple approach based on their strong belief that wireless can be made less complicated. Simple Mobile plans to cut through the noise and offer a flexible handset solution on a high quality network with a full suite of web capabilities, at a crazy low price. Finally, today’s wireless customers will get what they have always wanted: EVERYTHING – NO MORE COMPROMISING!

Simple Mobile launches today in all major US markets, as well as Puerto Rico and Hawaii.

Media Contact Info:

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November 16, 2009 Emida Partners with Simple Mobile

FOOTHILL RANCH, California, November 15, 2009 (Business Wire) – Emida Technologies, a leader in the global prepayment and value transfer market, has partnered with Simple Mobile™, a new-to-market MVNO scheduled to launch today offering customers’ new choices in prepaid wireless service.

Simple Mobile will offer their subscribers competitively-priced unlimited offerings starting at $40 for unlimited talk, talk, text, mobile web, IM, email, MMS and social networking. New subscribers can choose from state of the art OEM handsets or convert their existing phone – Simple Mobile has pre-approved over 180 handsets for use on their network. Both options are available from Emida distribution partners.

Ron Kraft, VP and General Manager North America at Emida has great expectations for the Simple Mobile product. “National coverage, competitive prices and great customer service are key elements to serving the unlimited market. Simple Mobile has all this and more – backed up by staff who have operated successful businesses in U.S. prepaid wireless. Put simply, we are delighted to be working with the Simple Mobile team – and offering Emida distribution partners another product.”

About Emida

Emida is a leader in the global prepayment and value transfer market, operating in 27 countries throughout North, Central and South America, the extended Caribbean, Africa, Oceania, the Middle East and Europe. We support a network of more than 40,000 retail points with an annual dollar payment volume in excess of $1B, processing more than 120 million annual payment transactions. Our network technology enables the domestic and international distribution and value transfer of many types of prepaid products and payment services. Our strategy is to build profitable, robust distribution networks for many prepaid products in targeted operating geographies, and to introduce unique cross border value products between regions. Our payment processing platform provides robust revenue solutions for distributors, ISOs, retailers, carriers and service providers alike.

About Simple Mobile

Simple Mobile™ is, well, simple. The hottest unlimited wireless products, outstanding service, and absolutely no compromises. Simple Mobile offers the nation an unheard of SIM card program that instantly delivers affordable, unlimited access with everything wireless has to offer. Unlike other programs with corporate agendas, Simple Mobile customers are encouraged to B.Y.O.P. (Bring Your Own Phone). Customers will immediately get access to a national network that offers Unlimited Nationwide Talk, Unlimited Global SMS, and Wireless Internet Access (IM, MMS, Email & social networks). For more information, please visit www.mysimplemobile.com.

For more information, please email info@emida.net or visit www.emida.net and right here on mysimplemobile.com.

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MEDIA CONTACT:
Martyn Fricker
Emida
949-860 3522
mfricker@emida.net

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November 16, 2009 Simple Mobile Selects Vinculum Communications’ Best-of-Breed VoIP Platform

Simple Mobile Selects Vinculum Communications’ Best-of-Breed VoIP Platform to Manage and Transport Its International Long Distance Calling Services

San Diego, Calif. – November 15, 2009 – Vinculum Communications, Inc., a global provider of wholesale, business and residential IP communications services, has been selected by mobile virtual network operator (MVNO), Simple Mobile™, to manage its international long distance (ILD) calling services.

Simple Mobile is a MVNO partner that provides competitive flat rate unlimited talk, text plans with additional web service to wireless consumers across the nation through its recently launched Simple Mobile brand.

Under the terms of the agreement, Vinculum will provide the underlying infrastructure to support the termination of Simple Mobile’s International Long distance traffic. By leveraging Vinculum’s VoIP platform, Simple Mobile will enjoy reduced transport costs, significant back office productivity and high network reliability and quality of service.

“I am very pleased that Simple Mobile has chosen us to be their technology partner,” said Scott Goodwin, President and CEO of Vinculum. “Our global reach combined with our flat rate ILD pricing fits perfectly with Simple Mobile’s flat rate wireless strategy, and as an MVNO, Simple Mobile adds a new dimension to our retail strategy.”

The white label agreement between Vinculum and Simple Mobile demonstrates the continuing trend of mobile convergence in the business and residential consumer marketplace, and it highlights a key strategic benefit of a MVNO/VoIP provider partnership in competing for ILD consumers and their minutes.

As the needs of wireless subscribers continue to extend beyond their domestic geographic boundaries, service providers will increasingly seek to enhance their value proposition to this growing community. For MVNOs, a VoIP approach to international calling services becomes a seamless extension to their existing operating methodology. Capitalizing on the capabilities of a VoIP partner increases ILD subscriber take rates through substantially lower pricing, while significantly improving their cost profile associated with delivering these services.

From the VoIP provider’s perspective, the MVNO represents a new customer segment creating a new revenue stream and increased network utilization, which optimizes the company’s profitability – VoIP operators are able to add incredibly large amounts of traffic onto their network with very little additional capital and expense and, importantly, without compromising the quality of service. Additionally, as a VoIP provider significantly increases the amount of international traffic that it carries on its network, other communications carriers seek to offer to the VoIP provider new or additional routes in order to operate and compete more effectively with their peer companies.

About Vinculum Communications

Vinculum Communications, Inc. is a leading, global provider of wholesale and retail IP communications services. Vinculum owns and operates a best-of-breed voice over IP (VoIP) network and provides origination and termination services to telecommunications carriers, a full suite of IP communications services to small and medium size business customers and VoIP calling services to residential consumers worldwide. Vinculum is headquartered in San Diego, CA and markets its services under the VinComm, VinTalk and VinCall brands. For more information, please visit www.vincomm.net.

About Simple Mobile

Contact:
Vinculum, Communications, Inc.
Scott Goodwin
scott@vincomm.net
858.357.8707

Simple Mobile, LLC

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